American Red Cross - "Light" by ANDY Awards 2006
Filter results by
American Red Cross - "Light"
- Brand: American Red Cross
- Country: Germany
- Advertiser: American Red Cross
| Title | Light |
| Agency | Miami Ad School Europe |
| Campaign | Postcards - American Red Cross |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Posted | December 2005 |
| Product | Victims of the Tsunami |
| Business Sector | Charities, Foundations, Volunteers |
| Media Type | Direct Mail |
| Market | Germany |
| AI Description | The advertisement is a postcard from the American Red Cross, focusing on aid and relief for victims of the tsunami. The imagery is powerful, depicting people inside a tent lit by a single candle, symbolizing light and hope amidst darkness. The dark and somber setting highlights the dire situation faced by the survivors, but the warm glow of the candle adds a sense of hope and resilience. The overall message of the ad is to encourage support and aid for those affected by the disaster, drawing on the emotional appeal to inspire charity and help. The simplicity of the image allows the focus to remain on the humanitarian message. |
| Art Director | Susann Goerg |
| Copywriter | Katharina Trumbach |
| Professor | Diana Pauser |