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ANDY Awards

Creative Award
New York, United States
American Legacy Foundation - "Fair enough: Urban hipsters" by ANDY Awards 2006

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TitleFair enough: Urban hipsters
Agency
Campaign Fair Enough - American Legacy Foundation
Advertiser American Legacy Foundation
Brand American Legacy Foundation
PostedDecember 2005
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Television & Cinema
Length
Market United States
AI Description The ad opens with an exterior shot of a tall office building, setting the scene of corporate formality. Inside, a group of men in suits are conducting a meeting around a large table. The men are discussing strategies to make tobacco more appealing to youthful audiences by targeting trend-setting hipsters. The dialogue is satirical, highlighting absurd marketing tactics to appeal to the youth culture. The atmosphere is serious yet ironic, with a predictable corporate setting that contrasts with the gravity of the topic. The ad closes with the tagline 'Fair Enough' and a note that it is a 'truth production,' a nod to the honest, if harsh, critique being made about tobacco marketing strategies.
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