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ANDY Awards

Creative Award
New York, United States
Snickers - "Bald" by ANDY Awards 2006

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TitleBald
Agency
Campaign Only Satisfying If You Eat It - Snickers
Advertiser Mars, Inc.
Brand Snickers
PostedDecember 2005
Product Candy bars
Business Sector Candy Bars
Tagline It's only satisfying if you eat it.
Story Office worker sits in car weeping, remembering his humilitation at a "come to Jesus" meeting with his coworkers earlier in the day. The line of Snickers covering his skull don't make a convincing toupee. See tagline for satisfactory uses of the candy bar.
Media Type Television
Length
Market United States
AI Description The ad begins with a man sitting in a dimly-lit car in what appears to be a parking garage. He is visibly weeping, wearing Snickers bars on his head as an improvised toupee, symbolizing his emotional state and recent humiliation. The scene flashes back to an office environment, where coworkers confront him about the Snickers toupee during a meeting, letting him know it's not fooling anyone. The ad integrates a humorous yet poignant soundtrack with lyrics about making your own music, underlining themes of individuality and societal perception. In the end, the message displays: "It's only satisfying if you eat it," driving the point home that Snickers should be enjoyed as a candy bar, not a hairpiece, adding to the comedic aspect.