Sony - "Balls (150 sec)" by ANDY Awards 2006
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Sony - "Balls (150 sec)"
- Brand: Sony
- Country: United Kingdom
- Advertiser: Sony Corporation of America
| Title | Balls (150 sec) |
| Agency | Fallon |
| Campaign | Balls - Sony Bravia |
| Advertiser | Sony Corporation of America |
| Brand | Sony |
| Posted | December 2005 |
| Product | Bravia LCD Televisions |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Tagline | Colours like no other |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| AI Description | In this visually stunning advertisement for Sony's Bravia LCD televisions, the city of San Francisco becomes a vibrant playground as a multitude of colorful rubber balls bounce down its iconic streets. The scene unfolds gradually, beginning with a quiet urban landscape that quickly explodes into color. Thousands of multicolored balls—with hues of red, blue, green, and yellow—cascade down steep hills, filling the streets and surrounding areas. As the spectacle unfolds, the soundtrack complements the visuals with calming, melodic music and introspective lyrics. The imagery captures the imagination and symbolizes the richness of colors displayed on Sony Bravia TVs. The tagline "Colours like no other" punctuates the ad, emphasizing the superior color quality of their product. The overall effect is one of awe and delight, highlighting Sony's commitment to delivering exceptional visual experiences through their technology. |
| Recording Studio | Wave Studios |
| Post Production | The Mill New York |
| Director | Nicolai Fuglsig |
| Production Company | Morton Jankel Zander (MJZ) |
| Photographer | Peter Funch |
| Production Company Producer | Nell Jordan |
| Design | Simone Wagener |
| Lighting Director / Lighting | Joaquin Bacasay |
| Creative Director | Richard Flintham |
| Creative Director | Andy McLeod |
| Art Director | Juan Cabral |
| Copywriter | Juan Cabral |
| Agency Producer | Nicky Barnes |
| Agency Producer | Charlie Gatsky |
| Editor | Russell Icke |
| Telecine | The Mill London |
| Cinematography | Jim Frona |
| Account Manager | Chris Willingham |
| Music | Jose Gonzalez |
| Cinematography | Joaquin Baca-Asay |
| Music Composer | The Knife |
| Sound Design Company | Parv Thind |
| Lighting Cameraperson | Joaquin Baca Asay |
| Planner | Mark Sinnock |
| Lighting Cameraperson | Jim Frona |
| Marketing Manager | David Patton |
