Pedigree - "Dogs Love Pedigree" by ANDY Awards 2006
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| Title | Dogs Love Pedigree |
| Agency | TEQUILA\ |
| Campaign | Dogs Love Pedigree |
| Advertiser | Mars, Inc. |
| Brand | Pedigree |
| Posted | November 2005 |
| Product | Pet Food |
| Business Sector | Pet Food, Pet Care Products & Services |
| Media Type | Outdoor/Out of Home |
| Market | Netherlands |
| AI Description | The Pedigree advertisement uses a clever outdoor promotion featuring a visually appetizing sticker designed to look like a dog food bowl filled with Pedigree dog food. Positioned on the sidewalk, the brightly colored yellow sticker with a printed image of dog food attracts dogs as if it were real. In one instance, a gray dog is seen eagerly sniffing the sticker as if drawn to the irresistible scent of Pedigree food. Nearby, a dog owner holds the leash, illustrating the concept of enticing both pets and their owners into stores. The strategy behind this outdoor ad is to playfully captivate dogs, ensuring no pet owner can pass by without considering a purchase from Pedigree. The campaign is both practical and humorous, effectively appealing to the target audience through visual illusion. |
| Art Director | Marc Van Wageningen |
| Copywriter | Jasper Jager |
| Account Manager | Jeroen de Bakker |
| Account Manager | Monique Nijenhof |
| Account Manager | Floor Bongers |