UNICEF - "The Book" by ANDY Awards 2006
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UNICEF - "The Book"
This ad is part of the ACT Responsible Collection
- Brand: UNICEF
- Country: Austria
- Advertiser: UNICEF
| Title | The Book |
| Agency | FCB Neuwien |
| Campaign | The Book |
| Advertiser | UNICEF |
| Brand | UNICEF |
| Posted | November 2005 |
| Product | Islamic Education Awareness |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Tagline | More education for girls in islamic countries |
| Media Type | Outdoor/Out of Home |
| Market | Austria |
| AI Description | The advertisement features a powerful image—two expressive eyes peering over the edge of an opened book. The book cover is dark, possibly symbolizing both concealment and revelation. The focal point rests on the eyes of a girl, conveying a message of curiosity and desire for knowledge. Placed in a minimalist setting, the book stands for education and her pathway to empowerment. This UNICEF campaign raises awareness about the importance of education for girls in Islamic countries, confronting social taboos with poignancy and hope. The visual simplicity emphasizes the strength of the message: education can unlock opportunities, sparking autonomy and equality for young girls across the globe. The tagline, "More education for girls in Islamic countries," sums up the initiative's goals succinctly. |
| Creative Director | Patrik Partl |
| Creative Director | Joachim Glawion |
| Art Director | Tolga Buyukdoganay |
| Account Manager | Klaudia Winkler |
| Photographer | Joe Fish |
| Copywriter | Patrik Partl |
| Creative Team | Team Patrick |