Snickers - "Office Fire" by ANDY Awards 2006

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TitleOffice Fire
Agency
Campaign Only Satisfying If You Eat It - Snickers
Advertiser Mars, Inc.
Brand Snickers
PostedOctober 2005
Business Sector Chocolate, Bars, Candies, Chewing-Gum
Tagline It's only satisfying if you eat it.
Media Type Television & Cinema
Length
AI Description The ad starts with a man walking in an office corridor, holding some papers. He suddenly notices a couch blazing with fire in another room. Panicked, he rushes to a glass box on the wall, marked 'Break Glass,' not to pull out a fire extinguisher but a Snickers bar. Once he retrieves the candy bar, he goes back to face the intense fire. Another scene transitions, showing a satisfied firefighter munching a Snickers, with the final frames highlighting the tagline: "It's only satisfying if you eat it."