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ANDY Awards

Creative Award
New York, United States
Volkswagen - "School (Director's 70 sec) " by ANDY Awards 2006

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TitleSchool (Director's 70 sec)
Agency
Campaign 4 x 4 = Touareg - VW
Advertiser Volkswagen
Brand Volkswagen
PostedSeptember 2005
Product Touareg
Business Sector Four Wheel Drive, SUV(Sports Utility Vehicle)
Media Type Television & Cinema
Length
Market United Kingdom
AI Description The ad depicts a young student exploring an empty school. The scenes switch between quiet classrooms, a gym, a music room, and other school spaces, all captured in serene silence. The child is noticed alone, interacting with his surroundings, playing with a skeleton, playing musical instruments like drums and a trumpet, and exploring the grounds on a bicycle. The scenes transition to show various activities that capture his imagination and curiosity. As time passes, signified by the clock ticking, the student appears in a snowy landscape outside the school. His wanderings conclude as he approaches a waiting Volkswagen Touareg, ready to drive off with his mother through the wintry roads, showcasing the SUV's strength in snow. The atmosphere is quiet and evocative, focusing on a sense of independence and discovery.
Production Company
Director
Creative Director
Copywriter
Art Director
Agency Producer
Producer
Editor
Editing Company
Account Manager
Cinematography