Hummer - "Monster (60 sec)" by ANDY Awards 2006
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Hummer - "Monster (60 sec)"
- Brand: Hummer
- Country: United States
- Advertiser: General Motors Corp.
| Title | Monster (60 sec) |
| Agency | Modernista! |
| Campaign | Monster - H3 |
| Advertiser | General Motors Corp. |
| Brand | Hummer |
| Posted | September 2005 |
| Product | H3 |
| Business Sector | Cars |
| Story | The spot shows a truck being born that is a little monster, and in turn every bit a Hummer. |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| Soundtrack | Love Is Strange |
| AI Description | The Hummer advertisement presents a cinematic spectacle where an enormous, furry monster rampages through an urban environment, wreaking havoc with every step. The cityscape reflects typical features of a bustling metropolis with high-rise buildings and sprawling crossroads. Suddenly, the scene introduces a towering robot that confronts the monster. Instead of escalating a conflict, the two bizarre entities share a tender moment, suggesting peace and camaraderie. The soundtrack "Love Is Strange" accompanies these surreal sequences, underscoring the unexpected twist in the storyline. The narrative concludes with the two figures admiring a diminutive Hummer H3 SUV, symbolizing strength and uniqueness in a compact form. The brand’s logo appears, accompanied by the slogan "Like Nothing Else." |
| Production Company | Biscuit Filmworks LA |
| Special Effects / VFX | Methodstudios |
| Copywriter | Alex Flint |
| Art Director | Philip Bonnery |
| Editor | Avi Oron |
| Director | Noam Murro |
| Director of Photography (DOP) | Toby Irwin |
| Creative Director | Gary Koepke |
| Creative Director | Lance Jensen |
| Account Manager | Mike Wilmot |
| Agency Producer | Charles Wolford |
| Producer | Shawn Lacy Tessaro |
| Music | Everything But The Girl |
| Recording Studio | Rhino Entertainment |