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ANDY Awards

Creative Award
New York, United States
Volkswagen - "School (60 sec)" by ANDY Awards 2006

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TitleSchool (60 sec)
Agency
Campaign 4 x 4 = Touareg - VW
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2005 / 4
Product Touareg
Business Sector Cars
Media Type Television & Cinema
Length
Market United Kingdom
AI Description The advertisement showcases a young boy's adventurous exploration of his school during a snowstorm. The setting is a deserted and snow-covered school, where the boy, full of curiosity, roams through various locations including a classroom, a science lab, the gym, and a canteen. He engages with different school items, like a skeleton in the lab, basketballs in the gym, and even takes a break in the common room. As the day progresses, the boy rushes outside, where a Volkswagen Touareg waits for him in the snow, emphasizing its capability in winter conditions. The ad focuses on the themes of exploration and freedom in a school environment and ends with the Touareg driving smoothly through the snow, showcasing its reliability.
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