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ANDY Awards

Creative Award
New York, United States
Viagra - "Elevator" by ANDY Awards 2006

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TitleElevator
Agency
Campaign BEEP - Viagra
Advertiser Pfizer
Brand Viagra
PostedJuly 2005
Product Erectile Dysfunction Drug
Business Sector Health & Pharmaceutical Products
Media Type Television & Cinema
Length
Market Canada
AI Description The advertisement opens with a businessman, Alan, entering a crowded elevator, appearing slightly tired. As he joins the group, light conversation indicates he was up late. The scene plays out with typical elevator awkwardness among a mix of men and women. The moment builds humorously until Alan begins to smile confidently. As the focus sharpens on his face, the Viagra logo appears with a lighthearted and witty tone. The ad concludes with the onscreen text 'Talk to your doctor,' gently reminding viewers about the intended message regarding the Viagra product.
Creative Director
Creative Director
Copywriter
Art Director
Agency Producer