Audi - "Audi Trailer Site" by ANDY Awards 2006
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Audi - "Audi Trailer Site"
- Brand: Audi
- Country: United States
- Advertiser: Audi
| Title | Audi Trailer Site |
| Agency | McKinney |
| Campaign | Art of the H3ist - Audi |
| Advertiser | Audi |
| Brand | Audi |
| Posted | June 2005 |
| Product | A3 |
| Business Sector | Cars |
| Media Type | Web Site |
| Market | United States |
| More Information | www.mckinney-silver.com/audionline/A3%5FHeist/ |
| AI Description | The 'Audi Trailer Site' features an interactive online experience centered around an art heist narrative, where characters utilize high-tech skills to recover stolen art. Pictured is Nisha Roberts, a former government intelligence operative now leading a company called Last Resort Retrieval. She's tasked with tracking down stolen artworks and needs the viewer's participation to expose a major criminal enterprise. Alongside her is Ian Yarbrough, known in the NYC club scene as DJ H4X, depicted in silhouette, who uses his computer-hacking skills in clandestine operations. The website promotes the sleek and cutting-edge Audi A3, tying the narrative adventure of 'The Art of the Heist' to its futuristic, stylish design. Engaging visuals and espionage themes immerse users into a world of thrills and technological prowess, reflecting Audi’s emphasis on innovation and performance. |
| Executive Creative Director | David Baldwin |
| Group Creative Director | Jonathan Cude |
| Group Creative Director | Dave Cook |
| Head of Production | Regina Brizzolara |
| Art Director | Jason Musante |
| Copywriter | Matthew Fischvogt |
| Designer | Justin Smith |
| Production Company | Chelsea Pictures |
| Executive Producer | Steve Wax |
| Producer | llene Richardson |
| Writer | Brian Cain |