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ANDY Awards

Creative Award
New York, United States
Volkswagen - "School (40 sec) " by ANDY Awards 2006

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TitleSchool (40 sec)
Agency
Campaign 4 x 4 = Touareg - VW
Advertiser Volkswagen
Brand Volkswagen
PostedJune 2005
Product Touareg
Business Sector Cars
Media Type Television & Cinema
Length
Market United Kingdom
AI Description The Volkswagen Touareg ad begins with the serene and quiet atmosphere of a deserted school, engulfed in a snowy winter setting. Inside, a young boy, whose curiosity and playful spirit are evident, roams through the empty corridors and classrooms. The scenes capture him engaging with his environment: sitting alone in a large auditorium, interacting with a skeleton in a science lab, playing with basketballs, and riding a bicycle through the halls. The clock ticks, emphasizing the passage of time as the boy experiences moments of freedom and exploration within the school premises. As the final school bell rings, he rushes out into the snow-covered schoolyard and hops into a waiting Volkswagen Touareg. The advertisement closes with the image of the powerful SUV smoothly navigating through the snowy streets. The message, "4x4 = Touareg," underscores the vehicle's capability and reliability in winter conditions. The overwhelming sense is one of adventure and security wrapped in the warmth of a happy childhood.
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