Viagra - "Coach" by ANDY Awards 2006
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| Title | Coach |
| Agency | TAXI Toronto |
| Campaign | BEEP - Viagra |
| Advertiser | Pfizer |
| Brand | Viagra |
| Posted | June 2005 |
| Product | Erectile Dysfunction Drug |
| Business Sector | Health & Pharmaceutical Products |
| Media Type | Television & Cinema |
| Length | |
| Market | Canada |
| AI Description | The ad features a press conference setting where a coach is being interviewed post-retirement. Journalists are gathered, asking questions about his future plans. The coach expresses feeling quite good about his retirement. The focus then shifts to a large, noticeable Viagra pill graphic appearing over the coach’s mouth, symbolizing the product. The spot concludes with an invitation for viewers to talk to their doctor, reinforcing the importance of medical consultation for using the product. |
| Creative Director | Lance Martin |
| Creative Director | Zak Mroueh |
| Copywriter | Irfan Khan |
| Art Director | Ron Smrczek |
| Agency Producer | Jennifer Mete |