Air Tahiti Nui - "Liberty" by ANDY Awards 2006
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Air Tahiti Nui - "Liberty"
- Brand: Air Tahiti Nui
- Country: United States
- Advertiser: Air Tahiti
| Title | Liberty |
| Agency | Saatchi & Saatchi |
| Campaign | Doodle Illustration - Air Tahiti |
| Advertiser | Air Tahiti |
| Brand | Air Tahiti Nui |
| Posted | June 2005 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | On a large building's side in a bustling cityscape, possibly New York, a minimalist and striking billboard by Air Tahiti Nui catches the eye. It features a simplistic black line drawing juxtaposing the Statue of Liberty and a Moai statue. This blend of recognizable cultural symbols connects the concept of liberty with the essence of Tahitian culture. Below, a website link encourages viewers to explore further, suggesting themes of travel and discovery. The billboard’s raw, urban backdrop further emphasizes its modern and minimalist design, making a bold statement that merges art with advertisement. |
| Creative Director | Tony Granger |
| Creative Director | Sarah Barclay |
| Copywriter | Rob Lenois |
| Art Director | Rob Perillo |
| Art Director | Danielle Thornton |
| Account Supervisor | JB Osborne |
| Account Supervisor | Mary Skinner |
| Photographer | Don Russo |
| Designer | Dennis Clouse |
| Skyline Artist | Clockwork Apple |