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ANDY Awards

Creative Award
New York, United States
Air Tahiti Nui - "Crowd" by ANDY Awards 2006

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TitleCrowd
Agency
Campaign Doodle Illustration - Air Tahiti
Advertiser Air Tahiti
Brand Air Tahiti Nui
PostedJune 2005
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Outdoor/Out of Home
Market United States
AI Description The advertisement features a large outdoor billboard located in an urban setting, likely in New York City, given the presence of a recognizable yellow taxi passing by. The billboard depicts a minimalist line drawing illustrating a crowd of people, capturing the bustling city life. The artwork is characterized by continuous lines forming human figures in motion or interacting. This visual scene is placed against the backdrop of tall buildings, typical of a metropolitan area. A prominent website URL is integrated into the design, promoting direct flights from New York to Tahiti, inviting viewers to consider an exotic travel destination. The artwork fosters a sense of movement and urban hustle, contrasted with the idea of escaping to a serene, remote location like Tahiti. The aesthetic is modern and minimalist, focusing on simple yet expressive lines to communicate the message of travel and adventure.
Creative Director
Creative Director
Copywriter
Art Director
Art Director
Account Supervisor
Account Supervisor
Photographer
Designer
Skyline Artist