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ANDY Awards

Creative Award
New York, United States
A3 - "VIN" by ANDY Awards 2006

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TitleVIN
Agency
Campaign Art of the H3ist - Audi
Advertiser Audi
Brand A3
Date of First Broadcast/Publication 2005 / 4
Product Automobile
Business Sector Automotive
Tagline Never Follow
Media Type Television
Length
Market United States
AI Description The advertisement opens with an urgent call for attention about a missing red 2006 Audi A3. The ad creatively communicates this through a simulated announcement, suggesting the car's desirability as if it were a valuable, missing asset. It highlights the car's features, including DSG dual-clutch transmission, open sky system, Audi Nav Plus for navigation, and dual SD card slots, showcasing the vehicle's advanced technology. The visuals include detailed shots of the car's exterior, interior, and technology features, all captured in a sleek and modern style. The ad ends by directing viewers to visit AudiUSA.com/A3 or call an outlined phone number for more information, reinforcing the brand's tagline, 'Never Follow', which is displayed alongside the iconic Audi logo.
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