Bud Light - "Genius/Mr. Giant Taco Salad Inventor" by ANDY Awards 2006
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Bud Light - "Genius/Mr. Giant Taco Salad Inventor"
- Brand: Bud Light
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Genius/Mr. Giant Taco Salad Inventor |
| Agency | Downtown Partners |
| Campaign | Real Men of Genius - Bud Light |
| Advertiser | Anheuser-Busch |
| Brand | Bud Light |
| Posted | July 2004 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television & Cinema |
| Length | |
| Market | United States |
| AI Description | The Bud Light ad humorously honors the 'Mr. Giant Taco Salad Inventor' through a parody song. Set against a bright sky, the narration describes the excessive nature of a taco salad: loaded with ground beef, cheese, guacamole, and sour cream. During the humorous tribute, a man is seen eagerly devouring this monstrous salad in a restaurant, and later at home while cycling. The commercial combines energetic singing in a recording studio with scenes depicting the exaggerated enjoyment of eating the famous taco salad, suggesting a humorous yet indulgent approach to food and beverage. Finally, it wraps up with the visual of a cold Bud Light beer, epitomizing refreshment and fun, and the tagline 'Real Men of Genius.' |
| Production Company | Partizan Los Angeles |
| Production Company | Biscuit Filmworks LA |
| Group Creative Director | John Immesoete |
| Creative Director | Mark Gross |
| Creative Director | Bill Cimino |
| Account Director | Steve Jackson |
| Account Director | J.T. Mapel |
| Account Supervisor | Jason Weinstein |
| Executive Agency Producer | Greg Popp |
| Agency Producer | Kent Smith |
| Executive Producer | Scott Mackenzie |
| Producer | Miriana DiQuinzio |
| Director | John Immesoete |
| Director | Greg Popp |
| Editor | David Hicks |
| Recording Studio | Scandal Music |
| Editing Company | School |
| Director | Noam Murro |
| Creative Director | Chris Roe |
| Creative Director | Bob Winter |