Bud Light - "Cart Wrangler" by ANDY Awards 2006
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Bud Light - "Cart Wrangler"
- Brand: Bud Light
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Cart Wrangler |
| Agency | Downtown Partners |
| Campaign | Real Men of Genius - Bud Light |
| Advertiser | Anheuser-Busch |
| Brand | Bud Light |
| Posted | December 2003 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The "Cart Wrangler" ad by Bud Light is a comedic tribute to the often-overlooked role of the grocery store cart wrangler. The commercial opens with dramatic and humorous narration, celebrating the heroics of a man tasked with managing shopping carts. The ad humorously spotlights his struggles and triumphs as he tackles a chaotic parking lot filled with stray carts. Amidst dramatic sound effects and a catchy jingle, the cart wrangler is depicted in a playful manner, donning a green apron, maneuvering carts, and experiencing small mishaps. The visuals include a man happily pushing carts, taking candy from a machine, and eventually winding down with a cold Bud Light. This humorous homage frames the cart wrangler as a supermarket hero, blending the mundane with the epic, all while promoting the refreshing appeal of Bud Light with a voiceover saluting his efforts. |
| Creative Director | Bill Cimino |
| Creative Director | Mark Gross |
| Art Director | John Immesoete |
| Group Creative Director | John Immesoete |
| Copywriter | Barry Burdiak |
| Copywriter | Bill Cimino |
| Copywriter | Bob Winter |
| Copywriter | Mark Gross |
| Account Director | J.T. Mapel |
| Strategic Planner | Jim Crimmons |
| Agency Producer | Bryan Sweeney |
| Agency Producer | Sam Pillsbury |
| Recording Studio | Chicago Recording Company |
| Audio Engineer | David Gerbosi |
| Singer | David Bickler |
| Animation | Pete Stacker |
| Music Composer | Sam Struyk |
| Music Composer | Sandy Turano |
| Music Company / Composer | Scandal Music |