Bud Light - "Way Too Much Cologne Wearer" by ANDY Awards 2006
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Bud Light - "Way Too Much Cologne Wearer"
- Brand: Bud Light
- Country: United States
- Advertiser: Anheuser-Busch
| Title | Way Too Much Cologne Wearer |
| Agency | Downtown Partners |
| Campaign | Real Men of Genius - Bud Light |
| Advertiser | Anheuser-Busch |
| Brand | Bud Light |
| Posted | November 2003 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The Bud Light ad humorously celebrates men who wear an excessive amount of cologne. It opens with dynamic scenes of a singer in a studio belting out 'Real Men of Genius.' The ad follows a man in various situations, including a gym and a locker room, liberally applying cologne. Over-the-top depictions of his scent preceding and following him are shown with exaggerated effects. Accompanying these scenes is a comedic voiceover that playfully mocks his scent-awareness with lines like, "Like a bullhorn, your cologne announces your every arrival." The ad concludes with a call to enjoy a Bud Light, rewarding the man for his unique style with humor and a catchy jingle. |
| Production Company | Partizan Los Angeles |
| Production Company | Biscuit Filmworks LA |
| Group Creative Director | John Immesoete |
| Creative Director | Mark Gross |
| Creative Director | Bill Cimino |
| Account Director | Steve Jackson |
| Account Director | J.T. Mapel |
| Account Supervisor | Jason Weinstein |
| Executive Agency Producer | Greg Popp |
| Agency Producer | Kent Smith |
| Executive Producer | Scott Mackenzie |
| Producer | Miriana DiQuinzio |
| Director | John Immesoete |
| Director | Greg Popp |
| Editor | David Hicks |
| Recording Studio | Scandal Music |
| Editing Company | School |
| Director | Noam Murro |
| Creative Director | Chris Roe |
| Creative Director | Bob Winter |