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ANDY Awards

Creative Award
New York, United States
Bud Light - "Pro Wrestling Wardrobe Designer" by ANDY Awards 2006

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TitlePro Wrestling Wardrobe Designer
Agency
Campaign Real Men of Genius - Bud Light
Advertiser Anheuser-Busch
Brand Bud Light
PostedMay 2002
Product Beer
Business Sector Beers, Ciders, Lagers
Media Type Television
Length
Market United States
AI Description The Bud Light ad titled 'Pro Wrestling Wardrobe Designer' blends humor and satire to celebrate the quirky creativity involved in designing wrestling attire. Set to a catchy jingle, the ad opens with the iconic phrase 'Real Men of Genius,' as a male singer passionately performs in a recording studio. The visuals depict an over-the-top display of fashion choices that include spandex, capes, and masks for professional wrestlers. The narrative, delivered with comedic timing and enthusiasm, praises the fictional Pro Wrestling Wardrobe Designer, who fearlessly embraces unique fashion statements. The scene transitions to wrestlers preparing backstage, adjusting their colorful, tight costumes, while a lively crowd cheers them on in a vibrant wrestling arena. The ad concludes with the brand's product, showcasing a Bud Light bottle against a bright sky, reinforcing the jovial and celebratory atmosphere. The ad engages viewers with its playful style and exaggerates the absurdity of wrestling attire to entertain and promote the beer brand.
Creative Director
Creative Director
Art Director John Immesoete
Group Creative Director John Immesoete
Copywriter
Copywriter
Copywriter
Copywriter
Account Director
Strategic Planner
Agency Producer
Agency Producer
Recording Studio
Audio Engineer
Singer
Animation
Music Composer
Music Composer
Music Company / Composer