Mini Cooper - "Jump Game" by ANDY Awards 2005
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Mini Cooper - "Jump Game"
- Brand: Mini Cooper
- Country: United States
- Advertiser: BMW
| Title | Jump Game |
| Agency | Crispin Porter + Bogusky |
| Campaign | Jump Game |
| Advertiser | BMW |
| Brand | Mini Cooper |
| Posted | April 2005 |
| Business Sector | Compact & Small Cars |
| Media Type | Digital |
| Length | |
| Market | United States |
| AI Description | The advertisement for Mini Cooper, titled 'Jump Game,' is presented as an engaging digital experience. The entire ad mimics a video game interface where a character runs through a city environment, jumping over obstacles. The viewer witnesses hands on a keyboard controlling the character's movements. The game unfolds in a vibrant, animated cityscape depicted with storefronts and buildings. The character encounters a Mini Cooper as an obstacle. Speed, angle, and score elements are visible on the screen, enhancing the gaming aspect of the ad. The ad emphasizes fun and adventure, inviting viewers to engage in this playful, interactive experience, highlighting the nimble and exciting nature of the Mini Cooper brand. |
| Executive Creative Director | Alex Bogusky |
| Executive Creative Director | Dave Batista |
| Creative Director | Andrew Keller |
| Creative Director | Birch Norton |
| Copywriter | Birch Norton |
| Associate Creative Director | Steve O'Connell |
| Art Director | Jed Grossman |
| Art Director | Jamie Bakum |
| Copywriter | David Povill |
| Programmer | Mike Wislocki |
| Programmer | Sam Roach |
| Designer | Emily Taylor |
| Animation | Mike Wislocki |
| Animation | Andrew King |
| Animation | Marc Leuchner |
| Interactive Creative Director | Jeff Benjamin |