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ANDY Awards

Creative Award
New York, United States
NSPCC - "Ventriloquist" by ANDY Awards 2005

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TitleVentriloquist
Agency
Campaign Ventriloquist
Advertiser National Society for Prevention of Cruelty to Children
Brand NSPCC
Date of First Broadcast/Publication 2004 / 11
Business Sector Anti-Domestic Violence, Sexual Abuse
Story For abused children the abuse doesn't stop when the abuser does. Abusers manipulate children so they are unable to do the only thing that will help save them, to speak up about it.
Media Type Television
Length
Market United Kingdom
AI Description The ad opens with a ventriloquist controlling a puppet of a girl, symbolizing a child's inability to speak about abuse. In a classroom setting, the teacher asks for answers, but the girl remains silent as she is manipulated by the man. Scenes shift from the classroom to the playground, where other children play freely, highlighting her isolation and emotional numbness. At home, during a meal, she sits quietly with the ventriloquist by her side, the control he exerts ever-present. The message 'Abused children can't speak up.' appears, emphasizing the powerlessness and fear silencing these children. The NSPCC urges viewers to help stop cruelty to children through their support network.
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