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ANDY Awards

Creative Award
New York, United States
IKEA - "Clutter" by ANDY Awards 2005

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TitleClutter
Agency
Campaign Clutter
Advertiser IKEA
Brand IKEA
Date of First Broadcast/Publication 2004 / 1
Business Sector Drugstores, Specialty Stores
Media Type Television
Length
Market United States
AI Description The IKEA TV ad titled 'Clutter' visually depicts a messy household. Various scenes show disarray in different areas, such as a pile of letters at the doorstep, cluttered countertops in the kitchen with unwashed dishes, a chaotic living room with a television remote sinking into the couch, and disorganized clothing in a bedroom. The sunlight streaming through the windows accentuates the untidiness, capturing the essence of daily disarray. In the final frames, text appears, stating 'mess breeds more mess,' followed by a call to action to 'get organized.' The ad closes with IKEA’s logo, tying the message to their brand's organizational solutions.
Executive Creative Director
Creative Director
Associate Creative Director
Copywriter
Art Director
Agency Producer
Director
Production Company
Director of Photography (DOP)
Editing Company
Editor
Music Company / Composer
Executive Producer Patrick Milling-Smith
Art Director
Copywriter
Director
Executive Producer