Bic - "Old Lady" by ANDY Awards 2005
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Bic - "Old Lady"
- Brand: Bic
- Country: France
- Advertiser: Bic
| Title | Old Lady |
| Agency | TBWA\PARIS |
| Campaign | Old Lady |
| Advertiser | Bic |
| Brand | Bic |
| Date of First Broadcast/Publication | 2004 / 9 |
| Product | Permanent Marker |
| Business Sector | Office Equipment |
| Media Type | Magazine |
| Market | France |
| AI Description | The advertisement shows an elderly woman seated comfortably, revealing a humorous tattoo of 'Jimi Hendrix' on her chest. The tattoo appears freshly written, suggestive of being drawn with the Bic Permanent Marker shown in the top corner. Her vibrant red lipstick and earrings add a playful touch. The setting is a well-furnished living room, evoking a warm and vintage ambiance. The ad cleverly plays with the idea of permanence associated with the product, using humor and surprise by portraying an unexpected subject with an iconic autograph. |
| Creative Director | Erik Vervroegen |
| Copywriter | Nick Hine |
| Copywriter | Jake Rusznyak |
| Art Director | Nick Hine |
| Photographer | Garry Simpson |
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