Nike - "Nike Lab Holiday 03" by ANDY Awards 2005
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Nike - "Nike Lab Holiday 03"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Nike Lab Holiday 03 |
| Agency | R/GA |
| Campaign | Nike Lab Holiday 03 |
| Advertiser | Nike |
| Brand | Nike |
| Posted | July 2004 |
| Product | Holiday Greetings |
| Business Sector | Sportswear |
| Media Type | Digital |
| Market | United States |
| More Information | awards.web.rga.com/nikelab/usa/episode_1/index.jhtml |
| AI Description | This Nike ad from 2004, conceptualized by R/GA, showcases a modern and innovative sneaker. The main focus is on a distinctively designed shoe in black and red colors. The digital-themed background includes a sketchy, minimalist interface layout, portraying a journey from concept to product—a transition from paper sketch to finished design. The ad includes small illustrated elements emphasizing the creative process and the technical aspect of shoe design. The overall aesthetic is sleek and modern, capturing the essence of Nike's commitment to innovation in sportswear. |
| Art Director | Jerome Austria |
| Copywriter | Jason Marks |
| Agency Producer | Jennifer Allen |
| Designer | Mikhail Gervits |
| Designer | Hiroko Ishimura |
| Designer | Gui Borchert |
| Multimedia Developer | Lucas Shuman |
| Multimedia Developer | Chuck Genco |
| Technical Director | Martin Legowiecki |
| Interactive Designer | Carlos Gomez de Llarena |
| QA | August Yang |
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