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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Cops" by ANDY Awards 2005

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TitleCops
Agency
Campaign Scaredy Cops - Volkswagen
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2003 / 1
Product Polo
Business Sector Compact & Small Cars
Media Type Poster
Market United Kingdom
AI Description The advertisement presents a Volkswagen Polo parked between two larger vehicles: an old model car and a police car. The setting is a typical city street with a cream-colored wall in the background. The humor in the scene is underlined by the noticeable number of police officers cautiously peeking from behind the cars, emphasizing the 'small but tough' tagline. This clever depiction underscores the Polo’s robust characteristics despite its compact size. The clean and modern design of the ad draws attention solely to the vehicles and the amusing situation, effectively communicating the message through simplicity and visual wit. The ad's aesthetic is minimalist with a focus on bright colors, highlighting the brand logo and accompanying text in a straightforward manner.
Creative Director
Creative Director
Art Director
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Art Director
Copywriter
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Art Director
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Account Supervisor
Advertiser's Supervisor
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Account Manager