Soken DVD - "Cable TV" by ANDY Awards 2005
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| Title | Cable TV |
| Agency | Havas Bangkok |
| Campaign | Soken DVD |
| Advertiser | Soken Electronics |
| Brand | Soken DVD |
| Posted | November 2005 |
| Product | Mini Karaoke |
| Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
| Tagline | Plays 30,000 songs . . . non-stop. |
| Media Type | Television |
| Length | |
| Market | Thailand |
| AI Description | The ad opens with a man on a rooftop, seemingly attempting to adjust a satellite dish using a screwdriver. He repeatedly calls out for help with a running gag about needing a screwdriver. The humor intensifies as his pleas become increasingly exaggerated, all while holding a microphone. The twist comes when he says he saves his powerful voice only for karaoke. As the camera shifts, we see a close-up of the Soken Midi Karaoke machine alongside the tagline, emphasizing its capacity to play 30,000 songs non-stop. The ad maintains a humorous and engaging tone throughout, drawing attention through comedy and a quirky premise. |
| Production Company | Matching Studio |
| Creative Director | Chukiat Jaroensuk |
| Creative Director | Passapol Limpisirisan |
| Creative Director | Wiboon Leepakpreeda |
| Copywriter | Sittichai Okkararojkij |
| Copywriter | Passapol Limpisirisan |
| Art Director | Nimit Songsri |
| Art Director | Wiboon Leepakpreeda |
| Director | Suthon Petchsuwan |
| Agency Producer | Nuchkul Wilaipich |
| Cinematography | Tanakrit Tiranakul |