adidas - "Road To Lisbon (60 sec)" by ANDY Awards 2005

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TitleRoad To Lisbon (60 sec)
Agency
Campaign Impossible is Nothing - adidas
Advertiser adidas
Brand adidas
PostedSeptember 2005
Business Sector Sportswear
Media Type Television
Length
Market Czech Republic, Hungary, Poland, Russia, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Greece, Italy, Portugal, Spain, Turkey
AI Description The adidas 'Road to Lisbon' ad unfolds in a vibrant journey of a group of athletes embarking on an exciting road trip to Lisbon. The video pulses with energy as scooters glide through streets and country roads, carrying famous football players like David Beckham. As they ride, they engage in lively interactions with locals and eventually converge in a park where an impromptu football match unfolds. The setting is filled with vibrant energy, showcasing camaraderie and competition. The ad concludes with the players reaching the city of Lisbon, illustrating a thrilling blend of sport and adventure, epitomizing the spirit of Euro 2004. The lively soundtrack matches the video's energetic cuts and enhances the sense of excitement.
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Executive Creative Director
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Director of Photography (DOP)
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Head of Global Communications (Client)
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