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ANDY Awards

Creative Award
New York, United States
adidas - "Ali" by ANDY Awards 2005

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TitleAli
Agency
Campaign Impossible is Nothing - adidas
Advertiser adidas
Brand adidas
PostedJuly 2005
Business Sector Sportswear
Media Type Print
Market Czech Republic, Hungary, Poland, Russia, Slovakia, Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Netherlands, Norway, Sweden, Switzerland, United Kingdom, Greece, Italy, Portugal, Spain, Turkey
AI Description This adidas advertisement features a striking black and white image of the legendary boxer Muhammad Ali. The powerful visual is accompanied by an inspirational quote about challenging the notion of impossibility. Ali's expression exudes intensity and determination, embodying the spirit of overcoming obstacles. The text emphasizes that 'impossible is nothing,' encouraging viewers to break boundaries and redefine limits. The iconic adidas logo is subtly placed, aligning the brand with themes of strength and perseverance. The ad communicates a message of empowerment and resilience, inviting individuals to aspire beyond perceived limitations.
Chief Creative Officer
Photographer
Art Director
Copywriter
Account Director
Account Manager
Account Planner
Advertising Manager
Actor / Celebrity