Burger King - "Mask" by ANDY Awards 2005
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Burger King - "Mask"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Mask |
| Agency | Crispin Porter + Bogusky |
| Campaign | Subservient Chicken - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Date of First Broadcast/Publication | 2004 / 4 |
| Business Sector | Restaurants & Fast Food |
| Tagline | Have it your way. |
| Media Type | |
| Market | United States |
| More Information | www.subservientchicken.com |
| AI Description | The Burger King print ad showcases a playful mask designed to resemble a chicken. It's designed as a cutout sheet with perforated lines and labeled tabs for easy assembly. The mask features exaggerated, cartoonish eyes and a vibrant red crest. Directions guide readers to 'Be the chicken this Halloween' by tearing along the lines, attaching the tabs, and wearing the mask. The ad's aesthetic is quirky, with bold colors on a dark background, creating a humorous and creative Halloween-themed promotion. The Burger King logo and tagline 'Have it your way.' are prominently displayed, adding a brand-centric touch that encourages personal customization and fun. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Andrew Keller |
| Associate Creative Director | Rob Reilly |
| Executive Agency Producer | David Rolfe |
| Agency Producer | Terry Stavoe |
| Art Director | Mark Taylor |
| Copywriter | Bob Cianfrone |
| Director | Rocky Morton |
| Production Company | Morton Jankel Zander (MJZ) |
| Production Company Producer | Jeff Scruton |
| Producer | Darrin Ball |
| Director of Photography (DOP) | Curtis Clark |
| Editing Company | 89 Editorial |
| Editor | Paul Kelly |
| Editor | Ken Rosenberg |
| Music | Beacon Street |
| Music | Mutato Muzika |
| Music Producer | Mark Mothersbaugh |
| Sound Producer | Bill Meadows |