Lacoste - "Dogs" by ANDY Awards 2005
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| Title | Dogs |
| Agency | Academy of Art University |
| Campaign | Lacoste - Acadamy of Art University |
| Advertiser | Lacoste |
| Brand | Lacoste |
| Posted | April 2005 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | |
| AI Description | The Lacoste advertisement 'Dogs' serves as a dynamic visual representation of the brand's characteristic wit and playful approach. The setting is a sunny urban park scene, where a man is humorously caught off-guard as he struggles to control his energetic dogs pulling him on their leashes. Dominating the foreground is a close-up view of a person wearing a bright yellow Lacoste polo shirt, prominently featuring the crocodile logo. The clever play on the phrase 'Fear The Crocodile' is suggested by the small yet assertive logo, juxtaposed against the physical struggle depicted in the background. This ad creatively connects the robustness and energetic spirit associated with the brand, evoking a sense of humor and fashionable confidence. |
| Art Director | Lance Wei |
| Copywriter | Lance Wei |
| Professor | Nelson Leung |