Lacoste - "Running Men" by ANDY Awards 2005
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| Title | Running Men |
| Agency | Academy of Art University |
| Campaign | Lacoste - Acadamy of Art University |
| Advertiser | Lacoste |
| Brand | Lacoste |
| Posted | April 2005 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | |
| AI Description | The Lacoste ad, titled "Running Men," features a vibrant urban scene with a striking green polo shirt prominently displayed in the foreground. The shirt displays the iconic Lacoste crocodile logo, symbolizing the brand's identity. In the background, three men are seen energetically running across a street in what appears to be a city setting. The composition cleverly suggests the animated spirit of the brand, associating the crocodile with dynamic movement. The contrast between the vivid green shirt and the urban street adds a sense of playfulness and urgency, while the tagline 'Fear The Crocodile' humorously suggests the crocodile's metaphorical presence in urban life, illustrating a playful yet confident brand persona. |
| Art Director | Lance Wei |
| Copywriter | Lance Wei |
| Professor | Nelson Leung |