Hansaplast - "Plane" by ANDY Awards 2005
Filter results by
Hansaplast - "Plane"
- Brand: Hansaplast
- Country: United States
- Advertiser: Beiersdorf AG
| Title | Plane |
| Agency | Miami Ad School Europe |
| Campaign | Hansaplast - VCU Adcenter |
| Advertiser | Beiersdorf AG |
| Brand | Hansaplast |
| Posted | April 2005 |
| Business Sector | Adhesive Plasters |
| Media Type | |
| AI Description | The Hansaplast advertisement showcases a step-by-step instructional illustration on how to fold an origami airplane from a piece of paper. The drawing is composed of simple, minimal lines and dashed folding guides, each numbered to indicate the order of actions. Steps one through six illustrate the folding process, culminating in the final airplane shape. Step seven features a hand holding a Hansaplast pack, with a plaster being applied to the unfolded paper aircraft highlight. The final image depicts the finished paper airplane in flight, suggesting both playfulness and protection. The overall design communicates the simplicity and reliability of Hansaplast products, linking creativity with care. |
| Art Director | Jens Pfau |
| Art Director | Martin Edman |