Hansaplast - "Shelf" by ANDY Awards 2005
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Hansaplast - "Shelf"
- Brand: Hansaplast
- Country: United States
- Advertiser: Beiersdorf AG
| Title | Shelf |
| Agency | Miami Ad School Europe |
| Campaign | Hansaplast - VCU Adcenter |
| Advertiser | Beiersdorf AG |
| Brand | Hansaplast |
| Posted | April 2005 |
| Business Sector | Adhesive Plasters |
| Media Type | |
| AI Description | This Hansaplast ad mimics the appearance of a classic IKEA-style instruction manual. The advertisement showcases a step-by-step guide for assembling a shelf, comprising diagrams, and illustrations that detail the placement of screws and panels. In step five, the visual includes a pack of Hansaplast adhesive plasters being unwrapped, implying readiness for minor injuries that often occur during DIY projects. The use of black and white sketches with precise and minimalist design enhances the technical and practical theme. The overall message plays on the concept of preparation and safety, emphasizing the product’s relevance during everyday activities. |
| Art Director | Jens Pfau |
| Art Director | Martin Edman |