Hansaplast - "Copier" by ANDY Awards 2005
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Hansaplast - "Copier"
- Brand: Hansaplast
- Country: United States
- Advertiser: Beiersdorf AG
| Title | Copier |
| Agency | Miami Ad School Europe |
| Campaign | Hansaplast - VCU Adcenter |
| Advertiser | Beiersdorf AG |
| Brand | Hansaplast |
| Posted | April 2005 |
| Business Sector | Adhesive Plasters |
| Media Type | |
| AI Description | The advertisement uses a step-by-step instructional style, resembling a technical manual, to depict the common scenario of getting a paper cut while using a copier. The sequences are in black and white with simple line illustrations showing hands interacting with a copier, and a splash of red indicates the accidental cut. The next scene displays Hansaplast plasters, emphasizing their utility in such minor accidents. The contrast between the monochrome images and the red blood spot cleverly highlights the need for immediate attention and care. This ad effectively uses humor and relatability to promote the brand's adhesive plasters as everyday essentials for minor injuries. |
| Art Director | Jens Pfau |
| Art Director | Martin Edman |