SLAP - "Pools" by ANDY Awards 2005
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| Title | Pools |
| Agency | VCU Brandcenter |
| Campaign | SLAP - VCU Adcenter |
| Advertiser | SLAP Skateboard magazine |
| Brand | SLAP |
| Posted | April 2005 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | |
| AI Description | The advertisement for SLAP Skateboard Magazine presents a bold statement against conventional norms. It features a vintage aesthetic with a heavy reliance on retro graphics. The main message, written in a bold, industrial font, reads "YOU SAY SKATEBOARDS DON'T BELONG ON SIDEWALKS. WE SAY WATER DOESN'T BELONG IN POOLS." This juxtaposition challenges societal norms, promoting skateboarding as a rebellious and creative activity. The background is a blend of blue and yellow, with a grainy texture adding to the retro vibe. SLAP's branding appears prominently, emphasizing its skateboarding culture. |
| Art Director | Ryan Stotts |
| Copywriter | Susan Hurley |
| Professor | Cabell Harris |