SLAP - "Handrails" by ANDY Awards 2005
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| Title | Handrails |
| Agency | VCU Brandcenter |
| Campaign | SLAP - VCU Adcenter |
| Advertiser | SLAP Skateboard magazine |
| Brand | SLAP |
| Posted | April 2005 |
| Business Sector | Newspapers, Magazines, Books |
| Media Type | |
| AI Description | The advertisement features a striking image of urban handrails painted in vibrant orange and beige tones, evoking a retro, pop-art style. Above the image, bold, blocky text creatively proclaims, "Mainstream America took our style. So we took their handrails," representing a rebellious and assertive message from the skateboard community. At the bottom, the SLAP Skateboard Magazine logo is prominently displayed, reinforcing the brand's association with creativity and counterculture in skateboarding. The visual and textual elements work together to emphasize the unique cultural interplay and expression within the skateboarding world. |
| Art Director | Ryan Stotts |
| Copywriter | Susan Hurley |
| Professor | Cabell Harris |