Crayola - "Fishing" by ANDY Awards 2005

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TitleFishing
Agency
Campaign Crayola - School of Visual Arts
Advertiser Crayola
Brand Crayola
PostedApril 2005
Business Sector Culture, Leisure & Sport
Media Type Print
AI Description The advertisement by Crayola showcases a fishbowl transformed with colorful drawings using Crayola window markers. Inside the fishbowl, two child-like crayon drawings are seen in a red boat, engaging in a whimsical fishing activity. The characters are equipped with a fishing hook, cleverly integrated into the scene above a real fish swimming in the fishbowl. The background displays a vibrant gradient to enhance the lively atmosphere conveyed by the artwork. This visual invites the viewer to explore the limitless possibilities of creativity that window markers can offer, encouraging a playful interaction between imagination and reality. The Crayola logo elegantly presented hints at the brand's dedication to promoting creativity among children.
Art Supervisor
Copywriter
Professor