DHL - "Factories" by ANDY Awards 2005
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DHL - "Factories"
- Brand: DHL
- Country: United States
- Advertiser: DHL
| Title | Factories |
| Agency | Miami Ad School Europe |
| Campaign | DHL - Miami Ad School |
| Advertiser | DHL |
| Brand | DHL |
| Posted | April 2005 |
| Business Sector | Postal, Courier & Shipping Services |
| Media Type | |
| AI Description | The print ad from DHL features an intricate pattern of factory-like structures, all in shades of gray, creating a complex and busy scene. Dominating the visual is the geolocation of a small yellow box featuring the DHL logo, which stands out starkly against the monochrome backdrop. The tagline at the bottom reads, "Locate your shipment in less than 3 seconds," conveying the message of fast and reliable service. The design uses minimalism and geometric shapes to emphasize the efficiency and speed of DHL's tracking and delivery systems. |
| Art Director | Rune Degett |
| Copywriter | Dylan Berg |