DHL - "Houses" by ANDY Awards 2005
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DHL - "Houses"
- Brand: DHL
- Country: United States
- Advertiser: DHL
| Title | Houses |
| Agency | Miami Ad School Europe |
| Campaign | DHL - Miami Ad School |
| Advertiser | DHL |
| Brand | DHL |
| Posted | April 2005 |
| Business Sector | Postal, Courier & Shipping Services |
| Media Type | |
| AI Description | The DHL print advertisement plays on the concept of efficiency and speed that the company offers. The main visual is a field of identical gray house icons, meticulously arranged in rows. Among them, one bright yellow envelope stands out, symbolizing a DHL delivery, highlighting its visibility and distinctiveness. At the bottom of the ad, a tagline reads "Locate your letter in less than 3 seconds," emphasizing DHL’s online tracking capability. This minimalist yet effective design aligns with the company's promise of swift and reliable service. |
| Art Director | Rune Degett |
| Copywriter | Dylan Berg |