Asics - "Asics Marathon" by ANDY Awards 2005
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| Title | Asics Marathon |
| Agency | Nordpol Hamburg |
| Campaign | Asics Marathon |
| Advertiser | ASICS Corporation |
| Brand | Asics |
| Posted | April 2005 |
| Business Sector | Apparel, Fashion & Footwear |
| Media Type | Digital |
| Length | |
| AI Description | The Asics Marathon ad is a visually engaging digital presentation from 2005, focusing on the theme of running and endurance. It utilizes a minimalistic design showcasing digital readings of kilometers, symbolizing the marathon journey. The ad begins with smaller distances, progressively increasing to a full marathon, capturing the essence of commitment and progress. The use of road and asphalt imagery signifies the running track, while the textual elements convey a motivational and exciting message. The overall style is clean, modern, and monochrome, reinforcing the seriousness and dedication required for marathon running. The ad captures the anticipation and challenge that comes with such a long-distance race, encouraging viewers to embrace the journey and excitement of running, embodying the spirit of Asics’ brand. |
| Creative Director | Ingo Fritz |
| Art Director | Gunther Schreiber |
| Copywriter | Ingmar Bartels |
| Account Manager | Axel Schuler-Bredt |
| Artist | Dominik Anweiler |
| Artist | Mark Höfler |