Borders - "GiftMixer 3000" by ANDY Awards 2005
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Borders - "GiftMixer 3000"
- Brand: Borders
- Country: United States
- Advertiser: Borders Group, Inc.
| Title | GiftMixer 3000 |
| Agency | Crispin Porter + Bogusky |
| Campaign | GiftMixer 3000 |
| Advertiser | Borders Group, Inc. |
| Brand | Borders |
| Posted | April 2005 |
| Business Sector | Drugstores, Specialty Stores |
| Media Type | Digital |
| Length | |
| Market | United States |
| AI Description | The "GiftMixer 3000" ad from Borders highlights a unique digital tool designed to help choose the perfect gift. In 2005, Borders, in partnership with Crispin Porter + Bogusky, presented this interactive tool that allows users to adjust sliders based on personality traits—Romantic, Adventurous, Brainy, Imaginative, Funny—to find the best gift match. Set against a sleek red background, the ad emphasizes user-friendliness and humor, with phrases like "Back so soon?" and "A 9 for Brainy," suggesting ease and satisfaction in the gift selection process. The visuals focus on a digital mixer interface, illustrating the simplicity and fun of using the GiftMixer 3000. By adjusting the sliders, individuals can tailor their gift selection, making shopping thoughtful and personalized. The ad captures a modern, minimalist aesthetic, appealing to tech-savvy customers seeking a novel shopping solution. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Jeff Benjamin |
| Creative Director | Tim Roper |
| Art Director | Young-Joon Park |
| Art Director | Michael Ferrare |
| Copywriter | Lydia Langford |
| Programmer | Robert Forras |
| Producer | Paul Sutton |
| Producer | Ryan Thomas |