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ANDY Awards

Creative Award
New York, United States
Virgin Atlantic - "Haircut" by ANDY Awards 2005

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TitleHaircut
Agency
Campaign Go Jet Set, Go - Virgin Atlantic Airways
Advertiser Virgin Atlantic
Brand Virgin Atlantic
Date of First Broadcast/Publication 2004 / 1
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Media Type Digital
Length
Market United States
AI Description The Virgin Atlantic advertisement titled "Haircut" presents an amusing scenario in which a person's face is animated with various hairstyles. Set against a vibrant red backdrop, the ad visually simulates an interactive experience where viewers can change hairstyles using digital tools like scissors and a hairdryer. It humorously captures facial reactions such as surprise and amusement, enhancing the playful spirit of the ad. The graphics are colorful and cartoon-like, emphasizing a modern and lighthearted visual style. The clever use of audio, including exclamations like "Ow! Ow! Ow!" and "Beautiful," complements the visuals by highlighting whimsical reactions to the virtual haircuts. This ad aims to entertain viewers while effectively promoting Virgin Atlantic's in-flight hair salon services available at their clubhouses. It's a vibrant and fun approach designed to capture the viewers' attention and underline the airline's commitment to customer satisfaction.
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Production Company The Barbarian Group
Interactive Creative Director
Development Partners