Virgin Atlantic - "Alternate Bar Route" by ANDY Awards 2005
Filter results by
Virgin Atlantic - "Alternate Bar Route"
- Brand: Virgin Atlantic
- Country: United States
- Advertiser: Virgin Atlantic
| Title | Alternate Bar Route |
| Agency | Crispin Porter + Bogusky |
| Campaign | Go Jet Set, Go - Virgin Atlantic Airways |
| Advertiser | Virgin Atlantic |
| Brand | Virgin Atlantic |
| Date of First Broadcast/Publication | 2004 / 1 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Media Type | |
| Market | United States |
| AI Description | The advertisement from Virgin Atlantic, titled "Alternate Bar Route", is a quirky guide designed as a seat-back card for their Upper Class flyers. The ad humorously mimics an emergency flight safety card but instead, provides instructions for finding an alternate path to the airplane's onboard bar in the event of a blockage. The illustration predominantly uses red and white, featuring a schematic layout of the aircraft's cabin. The text is delivered both in English and Spanish, emphasizing the themes of travel and adventure. It cleverly includes warnings, advice about 'double blockages', and tips on how to use turbulence to one's advantage when onboard. The card conveys a playful and innovative message, aligning with Virgin Atlantic's brand image and enhancing the passenger experience with a touch of whimsy. It appeals to travelers seeking an efficient and entertaining journey. |
| Executive Creative Director | Alex Bogusky |
| Creative Director | Bill Wright |
| Creative Director | Andrew Keller |
| Art Director | Jason Ambrose |
| Art Director | Rudi Anggono |
| Copywriter | Dustin Ballard |
| Copywriter | Franklin Tipton |
| Print Producer | Barrie Bamberg |
| Art Producer | Jessica Hoffman |
| Illustrator | Timmy Kucynda |
| Production Company | The Barbarian Group |
| Interactive Creative Director | Jeff Benjamin |