| Title | Half-Court |
| Agency | BSSP |
| Campaign | conversegallery.com |
| Advertiser | Converse |
| Brand | Converse |
| Posted | April 2005 |
| Business Sector | Shoes |
| Media Type | Web Film |
| Length | |
| Market | United States |
| More Information | www.conversegallery.com |
| AI Description | The Converse ad titled 'Half-Court' depicts a playful basketball game among friends on an outdoor court. The participants are casually dressed, embodying a relaxed and sporty vibe. The scene is light-hearted, as players engage in a friendly competition, showcasing skillful dribbling and dexterous passes. The ad captures the essence of urban sports culture with its rugged, nostalgic visuals. The sequence emphasizes teamwork and excitement, underlining Converse's association with dynamic sportswear. Background emphasis is laid on camaraderie and competitive spirit, synchronizing with the Converse brand's energetic identity. |
| Creative Director | John Butler |
| Creative Director | Mike Shine |
| Art Director | Mike Hughes |
| Art Director | Nei Caetano da Silva |
| Copywriter | Charlie Gschwend |
| Art Director | John McVey |
| Director | Mark Decena |
| Director | Drew Hancock |
| Director | Stephen Maing |
| Director | Elena Elmoznino |
| Director | Wendy Allen |
| Director | Corey Creasey |
| Director | Ian Kibbey |
| Director | Antony Shearn |
| Director | Melissa Downing |
| Director | Dave Janssen |
| Director | Dan Ouellette |
| Director | Alexandre Athane |
| Director | Mike Hughes |
| Developer | Adam Wolf |
| Music Company / Composer | Hest, Kramer, Van House & Weber |
| Digital Artist | Andreas Tagger |
| Director | Peter craig |
| Content Strategist | Ed Cotton |
| Production Company | Zaaz, Inc |
| Programmer | Andreas Tagger |
| Account Manager | Patrick Kiss |
| Account Manager | John Sheehan |
| Account Manager | Pam Andres |
| Agency Producer | Heather Ruder |
| Agency Producer | Tracy Kurtz |
| Agency Producer | Will Kneip |
| Agency Producer | Francesca Prada |
| Designer | Tom Yaniv |
| Music Company / Composer | Cordovan Music |
| Special Effects / VFX | Hoon Choi |
| Special Effects / VFX | Tim Klauda |
| Account Manager | Beth Nougier |
| Account Manager | Shane Atchison |
| Designer | Hoon Choi |
| Designer | Tim Klauda |
| Designer | JC Vieth |
| Director | Alastair McKeviit |
| Director | Gary Nardino |
| Director | Wendy Rubin |
| Music Company / Composer | Native |
| Music Company / Composer | Satellite Grooves |
| Music Company / Composer | Brad Highland |
| Music Company / Composer | Brett Saiia |
| Music Company / Composer | Wendy Allen |
| Music Company / Composer | Noah Georgeson |
| Director | David Karlsberg |