ANDY Awards

Creative Award

New York, United States

Update

Target - "Woman with Hose"

9760

Title	Woman with Hose
Agency	Peterson Milla Hooks
Campaign	Bullseyes - Target
Advertiser	Target Corporation
Brand	Target
Posted	April 2005
Business Sector	Department Stores, Supermarkets
Tagline	Expect more. Pay less.
Media Type	Outdoor/Out of Home
Market	United States
AI Description	This Target advertisement features a smiling woman wearing a red patterned outfit, holding a garden hose. The setting is an entirely red garden, including the walls, plants, and ground, presenting a striking unity in color. As the hose sprays water, the droplets creatively transform into Target's iconic bullseye logo, underlining the company’s branding. The woman exudes confidence as she stands poised against a backdrop of foliage that blends seamlessly with her attire. This visual metaphor creatively ties in the brand’s motto, encouraging viewers to expect more while paying less by suggesting abundance and creativity in everyday moments.
Special Effects / VFX	Ring of Fire
Production Company	Epoch Films
Creative Director	Dave Peterson
Art Director	Dave Peterson
Copywriter	Nate Morley
Account Manager	Gayle Malcolm
Photographer	Kenneth Willardt
Agency Producer	Gary Tassone
Print Producer	Ellen Frego
Producer	John Duffin
Director	Matthew Badger
Editor	Paul Martinez
Music Company / Composer	Modern Music