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ANDY Awards

Creative Award
New York, United States
McDonald's - "Triple Thick" by ANDY Awards 2005

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TitleTriple Thick
Agency
Campaign Triple Thick
Advertiser McDonald's
Brand McDonald's
PostedMay 2007
Business Sector Restaurants & Fast Food
Media Type Billboard
Market United States
AI Description This McDonald's billboard features a creative visual interpretation of their Triple Thick Milkshake. The larger-than-life illustration shows a cup of milkshake with a red and white straw that cleverly aligns with the structure of the billboard pole, giving the illusion of a giant straw going through the cup. The imagery is minimalist yet engaging, focusing on the thick texture and indulgent appeal of the milkshake. The bold, clean design against a blue sky background adds to its striking visual impact. A small McDonald's logo and the phrase "Triple Thick Milkshakes" emphasize the product being advertised.
Creative Director
Art Director
Copywriter
Chief Creative Officer
Creative Director
Photographer