HBO/Sopranos - "Arm" by ANDY Awards 2005
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HBO/Sopranos - "Arm"
- Brand: HBO/Sopranos
- Country: United States
- Advertiser: Home Box Office, Inc.
| Title | Arm |
| Agency | BBDO New York |
| Campaign | As Seen on HBO |
| Advertiser | Home Box Office, Inc. |
| Brand | HBO/Sopranos |
| Posted | April 2005 |
| Business Sector | TV/Radio Programs & Stations |
| Media Type | Outdoor/Out of Home |
| Market | United States |
| AI Description | This outdoor advertisement for HBO's Sopranos cleverly uses a realistic approach to intrigue passersby. It is placed on a busy city street, showcasing a yellow taxi with its trunk slightly ajar. From the trunk protrudes a lifelike mannequin arm, adorned with a watch and wearing a sleeve, suggesting dark humor and a crime-related theme pertinent to the TV show. The Sopranos logo along with 'Only on HBO' is featured prominently, linking the dramatic scene to the brand. The ad effectively captures attention, generating curiosity and suspense, making it memorable and engaging. |
| Executive Creative Director | Don Schneider |
| Art Director | Frank Anselmo |
| Art Director | Jayson Atienza |
| Art Director | Chris Maiorino |
| Copywriter | Frank Anselmo |
| Copywriter | Jayson Atienza |
| Copywriter | Chris Maiorino |
| Account Manager | Andy Russem |
| Account Manager | Linda Epifano |
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