Y-Plus Yoga Center - "Backflip Man" by ANDY Awards 2005
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Y-Plus Yoga Center - "Backflip Man"
- Brand: Y-Plus Yoga Center
- Country: China
- Advertiser: Y-Plus Yoga Center
| Title | Backflip Man |
| Agency | Leo Hong Kong |
| Campaign | Backflip Man |
| Advertiser | Y-Plus Yoga Center |
| Brand | Y-Plus Yoga Center |
| Posted | March 2005 |
| Business Sector | Fitness Devices, Gym & Exercising Machines |
| Media Type | Direct Marketing |
| Market | China |
| AI Description | The advertisement from Y-Plus Yoga Center creatively illustrates the concept of flexibility and body movement with a unique poster. The poster depicts a man in a yoga pose, appearing to hang from the wall. When part of the poster is flipped, it reveals a seamless visual transition into a backflip posture, emphasizing the flexibility and flow associated with yoga practice. This dynamic depiction creatively captures the essence of yoga and promotes the Y-Plus Yoga Center, all while engaging viewers' imaginations and encouraging them to connect with physical well-being. |
| Creative Director | Eddie Booth |
| Creative Director | Ruth Lee |
| Creative Director | Kenny Choo |
| Creative Director | Stephen Kong |
| Art Director | Jane Yang |
| Copywriter | Stephen Kong |
| Copywriter | Kenny Choo |
| Photographer | Alex Kaikeong |
| Art Director | Kenny Choo |